Programmatic buying will continue to gain a greater portion of display spending in the U.S. this year—growing 73.9 percent to 3.34 billion—according to eMarketer’s latest estimates on U.S. real-time bidding (RTB) and digital display advertising. The growth of RTB comes as more advertisers familiarize themselves with a complex automated buying ecosystem, and seek to reach audiences through a more targeted, and—in some cases—cost-effective process....
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14 Answers About Real-time Bidding and Mobile Advertising
January 14, 2013
From Today @ Target Marketing
Real-time bidding (RTB) and mobile advertising are a match made in direct marketing heaven, Victor Malachard seems to think. The CEO of Adfonic, a London-based mobile advertising buying platform provider, answered a few questions recently about the practice many marketers may be considering adding to the marketing mix in 2013.