Naughty or Nice? 5 Holiday Shopping Trends That Have Marketers Checking Their Strategies Twice
Long before Santa readies his reindeer and packs his sleigh, in-store and online consumers are filling their shopping carts, taking advantage of the earliest sales of the season. Children are busy making their lists, parents are heading to the layaway counter, and department stores are setting up festive displays. In fact, according to Chad White, research director at Responsys, more than 28 percent of major retailers have already referred to the holiday season in their promotional emails at least once—a record for this time of year.