National Brands to Invest Heavily in Local Marketing

November 9, 2012

National brand advertisers intend to ramp up their local marketing efforts in 2013, with digital tactics leading the way, according to a study from marketing technology company Balihoo Inc. According to Balihoo's “National Brand Use of Digital in Local Marketing” study, 47.3 percent of marketers surveyed expect to spend more on local marketing in 2013 than they did this year, with 44 percent planning to spend the same; 67.5 percent said digital marketing would be “extremely” or “very” important to their success. Respondents ranked the use of social media channels, and Facebook in particular, as their top local digital tactic,...

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