Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

National Brands to Invest Heavily in Local Marketing

November 9, 2012
Get the Flash Player to see this rotator.
 
National brand advertisers intend to ramp up their local marketing efforts in 2013, with digital tactics leading the way, according to a study from marketing technology company Balihoo Inc. According to Balihoo's “National Brand Use of Digital in Local Marketing” study, 47.3 percent of marketers surveyed expect to spend more on local marketing in 2013 than they did this year, with 44 percent planning to spend the same; 67.5 percent said digital marketing would be “extremely” or “very” important to their success. Respondents ranked the use of social media channels, and Facebook in particular, as their top local digital tactic,...

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: