Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

USPS Guarantee Fails to Draw U.S. Corporations Into Direct Mail

January 10, 2013
2
Get the Flash Player to see this rotator.
 
Offering a money-back guarantee for major corporations to try out direct mail campaigns has not proven successful for the U.S. Postal Service. The trial attracted no customers during the past 18 months. It launched the “Mail Works Guarantee” trial in June 2011 with the hope of giving cast-iron proof to large potential customers that direct marketing through the mail brings a good return on investment for the average marketing dollar. But alerting regulators to the end of the trial yesterday, USPS conceded that its offer was not taken up by any suitable corporations. “As a result, the Postal Service was...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Guarantee.jpg
Money-back Guarantee Proposed for Direct Mail Ads
April 21, 2011 From News
How sure is the post office that direct mail advertising works? So sure it's willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging more direct-mail advertising by offering refunds to companies if their sales effort isn't successful.
 
2

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

Anyone who has  read any of Panas’ other books 
knows his  style – a breezy and irresistible mix of storytelling, 
exhortation,  and inspiration.            
 Habits follows  the same engaging mold, offering a panoply of habits
 any board would  be wise to cultivate. Some are specific, with 
measurable  outcomes. Others are more intangible, with Panas seeking to 
impart  an attitude of success.
            Here’s just a sampling:You don’t allow a mission deficit.You never lose sight that your organization is in the business of changing lives or saving lives.You’re willing to leave the comfort zone.You understand that not all gifts are worth accepting. Fundraising Habits of Supremely Successful Boards

Anyone who has read any of Panas’ other books knows his style – a breezy and irresistible mix of storytelling, exhortation, and inspiration. Habits follows the same engaging mold, offering a panoply of habits any board would be wise to cultivate. Some are specific, with measurable outcomes. Others are...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: