Offering a money-back guarantee for major corporations to try out direct mail campaigns has not proven successful for the U.S. Postal Service. The trial attracted no customers during the past 18 months. It launched the “Mail Works Guarantee” trial in June 2011 with the hope of giving cast-iron proof to large potential customers that direct marketing through the mail brings a good return on investment for the average marketing dollar. But alerting regulators to the end of the trial yesterday, USPS conceded that its offer was not taken up by any suitable corporations. “As a result, the Postal Service was...
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Money-back Guarantee Proposed for Direct Mail Ads
April 21, 2011
How sure is the post office that direct mail advertising works? So sure it's willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging more direct-mail advertising by offering refunds to companies if their sales effort isn't successful.