Mobile Seen as Audio Ad ‘Sweet Spot'
As radio works to build and scale mobile platforms, a recent study depicts it as “the next frontier,” a place where advertisers can reach a receptive and growing audience. Nearly three in 10 (27 percent) of digital audio listeners don’t mind getting ads on their mobile device for products and services they’re interested in, according to results of a TargetSpot-commissioned study by Parks Associates. The study of 1,000 adult U.S. Internet radio listeners in broadband households finds the same percentage don’t mind being targeted based on their physical location. Another study shows marketers moving to the mobile “frontier” at a