I'm immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access to information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. Legions of companies still don't fundamentally grok the sweet power that this platform brings with it....
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Smartphone Marketing: 4 Predictive Targeting Tips Give Marketers More Predictive ROI
June 13, 2012
From Today @ Target Marketing
Last month, smartphones passed the number of feature phones on the market, with the worldwide smartphone market growth at 42.5 percent year over year in Q1 2012. The capabilities of smart mobile devices enable marketers to more efficiently reach relevant audiences with the highest purchase intent. And now, marketers have a new set of demographics to throw into to the mix—device demographics
—which adds a crucial layer to traditional targeting based on demographic profiles and assumptions based on previous purchase behavior alone.