What a difference a year makes. Return Path reported last month that mobile device email opens increased 82 percent over March 2011. At the same time, email read on the iPad increased 54 percent. Marketers are seeing an average of 30 percent of emails opened on mobile devices, with this rate expected to climb to more than 50 percent by the end of 2012. Some other telling results: 63 percent of U.S. smartphone users say they would delete an email not optimized for their mobile device. Only 2.4 percent of smartphone users said they would open an email on …...
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10 Email Design Best Practices for a Mobile World
April 9, 2012
From Today @ Target Marketing
Standard email best practices were developed to optimize email for desktop users viewing through Web browsers or email clients. However, email is increasingly being read on mobile devices. According to Return Path, mobile email open rates increased 34 percent in the second half of 2011, while webmail and desktop opens declined. Which best practices still apply to designing email for a mobile world?
The Thumbnail Guide to Mobilizing Your Email
April 23, 2012
From eM+C Daily
How would your business fare if you ignored half of your audience? If you haven't updated your email program for mobile devices, you've done precisely that. According to the Pew Internet & American Life project, 46 percent of Americans own a smartphone. In addition, nearly a fifth own tablet computers, a number that continues to grow rapidly. As a result, email marketers must assess the channel from a mobile perspective.