3 Questions to Drive Your Multiscreen Email Design Decisions

If you’re like most marketers these days, you’re spending a lot of time thinking about your company’s mobile strategy. Part of this strategic thinking is probably focused on how to address the growing number of email subscribers who read your company’s emails on their mobile devices. According to research from Litmus, an email analytics provider, in September 2012 38 percent of all emails across its client base were opened on mobile devices. This is up from 17 percent in July of 2011—a 124 percent increase. With this explosion in mobile email readership, marketers around the world are scrambling, if

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