A new report on consumer online and mobile behavior finds that smartphones are most popular with singles, while married folks favor tablets. The "2012 Online User Behavior and Engagement Study
" from The Search Agency and Harris Interactive reveals distinct differences in online and mobile behavior between various age groups. Other factors impacting behavior include disposable income, as well as the influence of children. “It’s no doubt that a plethora of smartphones and tablets are increasingly being used by consumers, so mobile marketers and advertisers need to think beyond the device when they’re providing content to the consumer,” said Mike Solomon
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Smartphone Marketing: 4 Predictive Targeting Tips Give Marketers More Predictive ROI
June 13, 2012
From Today @ Target Marketing
Last month, smartphones passed the number of feature phones on the market, with the worldwide smartphone market growth at 42.5 percent year over year in Q1 2012. The capabilities of smart mobile devices enable marketers to more efficiently reach relevant audiences with the highest purchase intent. And now, marketers have a new set of demographics to throw into to the mix—device demographics
—which adds a crucial layer to traditional targeting based on demographic profiles and assumptions based on previous purchase behavior alone.