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Mobile Behavior Influenced By Age, Time of Day, Other Factors: Study

November 30, 2012
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A new report on consumer online and mobile behavior finds that smartphones are most popular with singles, while married folks favor tablets. The "2012 Online User Behavior and Engagement Study" from The Search Agency and Harris Interactive reveals distinct differences in online and mobile behavior between various age groups. Other factors impacting behavior include disposable income, as well as the influence of children. “It’s no doubt that a plethora of smartphones and tablets are increasingly being used by consumers, so mobile marketers and advertisers need to think beyond the device when they’re providing content to the consumer,” said Mike Solomon,...

 

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