Misconceptions About Google Search Algorithm Updates and the Disavow Links Tool

In 2012, Google released significant search algorithm updates that have changed search engine optimization practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We’ve recently been contacted by several prospects who wanted help recovering from Google penalties using the new “disavow links tool,” even though their website wasn’t penalized by any unnatural links penalty.

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