Mirror Neurons and Their Role in Marketing

Last month, I speculated that physical experiences will play an enormous role in the future of marketing and communications. Researchers have discovered that your experiences act as a kind of source code for your brain. In the same way that computer code dictates what you see on a Web page, different physical experiences write different ideas in your unconscious. But I didn’t go far enough. I should have told you that your brain uses physical experiences to make sense of the world—whether you are actually having the experience or not. Researchers call this magical power “simulation,” and it is …

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