Men Like Mobile Ads More Than Women
Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to "Millward Brown’s 2012 U.S. AdReaction Report," men looked more favorably upon all eight types of mobile ads they were asked about compared to women in a survey involving around 1,000 consumers. However, it's worth noting that neither ladies nor gents are exactly crazy about getting on-the-go product pitches, according to the study. There were a few somewhat surprising attitudinal disparities between genders in Millward Brown's data.