Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to "
Millward Brown’s 2012 U.S. AdReaction Report," men looked more favorably upon all eight types of mobile ads they were asked about compared to women in a survey involving around 1,000 consumers. However, it's worth noting that neither ladies nor gents are exactly crazy about getting on-the-go product pitches, according to the study. There were a few somewhat surprising attitudinal disparities between genders in Millward Brown's data....
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