Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to "Millward Brown
’s 2012 U.S. AdReaction Report," men looked more favorably upon all eight types of mobile ads they were asked about compared to women in a survey involving around 1,000 consumers. However, it's worth noting that neither ladies nor gents are exactly crazy about getting on-the-go product pitches, according to the study. There were a few somewhat surprising attitudinal disparities between genders in Millward Brown's data....
More Suggested Content:
Website and Email Design for a Mobile World
November 28, 2012
From Webinars & Virtual Events
As smartphone usage grows, mobile users have come to expect quick and consistent interactions-anytime and anywhere. But businesses have been slow to adapt their mobile...
5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season
November 26, 2012
From Today @ Target Marketing
In the United States, while brick-and-mortar stores saw last week's Black Friday as their biggest shopping day of the year, online holiday sales are predicted to grow by 12 percent this year, and e-commerce professionals are promoting new techniques to drive sales on mobile devices. In fact, Deloitte predicts that shoppers' smartphone activity, including research, coupon use and purchases, could account for $36 billion in holiday sales this year.