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Measuring the Results of Your Direct Mail Campaign

September 19, 2012
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Apparently, no one read the memo about tracking the results of their direct mail campaigns. A free e-book entitled "Pitney Bowes Small Business Survey" compares the different marketing strategies run by small businesses. ... A glaring statistic about direct mail is that 80 percent of the participants do not track down the results produced by their respective campaigns. There is still a sizable number of businesses that primarily employ direct mail for marketing purposes (22 percent), a segment that values customer response as a metric to determine the success of their direct mail campaign....

 

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Summertime and the living is easy. So I stopped by the local spirits shop for a bottle of pink Sancerre and I was greeted with a window display for Double Cross Vodka that included a tongue-in-cheek campaign called "Project Double Cross." Of course, the campaign's creator had to get his digs on direct mail

 

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