Apparently, no one read the memo about tracking the results of their direct mail campaigns. A free e-book entitled "Pitney Bowes Small Business Survey" compares the different marketing strategies run by small businesses. ... A glaring statistic about direct mail is that 80 percent of the participants do not track down the results produced by their respective campaigns. There is still a sizable number of businesses that primarily employ direct mail for marketing purposes (22 percent), a segment that values customer response as a metric to determine the success of their direct mail campaign....
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Cover Story : The Top 50 Mailers of 2012
From Target Marketing
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
Direct Mail Still Haunted by the J-Word
September 5, 2012
From Chet Dalzell
Summertime and the living is easy. So I stopped by the local spirits shop for a bottle of pink Sancerre and I was greeted with a window display for Double Cross Vodka that included a tongue-in-cheek campaign called "Project Double Cross." Of course, the campaign's creator had to get his digs on direct mail