The Biggest Threat to Email Marketing

March 5, 2013

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All of our jobs are all in real danger. The email channel and even online marketing as we know it are facing serious threats, and not necessarily from forces hostile to marketing. I'm entering my second year as chairman of the Direct Marketing Association, and GetResponse's Jim Ducharme asked a question that reminded me of this ... "What's the biggest threat facing email marketers in 2013?" That's easy: The amount of pending legislation and regulation all over the world-on both the collection and use of data for marketing purposes-is absolutely terrifying....

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Source: Return Path: Matt Blumberg's Blog

Companies Mentioned:

DMA

Direct Marketing Association

People Mentioned:

Jim Ducharme

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