Marketing Automation Lessons from Netflix

Earlier this month, an Atlantic article by Alexis C. Madrigal about Netflix’s genre generator made the rounds of my various networks. Some of my friends were really just having fun with the “Gonzo” genre generator; others appreciated the deep dive into the classification system. A third set of friends were just plain excited about the article. To this third group, Madrigal’s extensive analysis of a classification hierarchy that Netflix assigns to its catalog was an accessible (and less scary) example of how automation isn’t only all around us, but also, and more importantly, beneficial to companies and consumers alike.

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