Marketers Say They’re Shifting Focus Away From Traditional Media

Nearly one in three marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association (AMA). In fact, traditional media occupied the top six areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to shift their attention away from consumer magazines (28 percent), radio (24 percent), trade magazines (22 percent), and TV (21 percent). Not surprisingly, these marketers are looking more at various digital channels this year. Topping the list is mobile media, with 82 percent of respondents saying

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