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Marketers at Odds Over Effectiveness of Responsive Design

January 29, 2013
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Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree. What is not up for debate is that brands are flocking to responsive design in growing numbers as a solution to the issue of device fragmentation and the need to provide a consistent user experience across devices. However, whether responsive design is the answer to these problems or merely a quick stop along the way toward finding a more permanent solution is not yet clear...

 

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