Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns

For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet. CBS’s broadcast of the Super Bowl was thrown into confusion and delay in the third quarter on Sunday when power in half of the Mercedes-Benz Superdome went out, prompting a surge of attempts at humor on Twitter, temper tantrums on the sideline and a decision by the network to let commentators riff without commercial break.

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