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Making Catalogs More Effective: Square-inch Analysis and Page Count

December 11, 2013
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Here's the analysis for catalogers to review page and item profitability. What do you do with the calculation of profitability? I push for a few simple business rules: If the item or page is unprofitable, why continue it? If an item or page is profitable, why take it out of the catalog? Keep the profitable items and drop the unprofitable items. The page count decision should be governed by the numbers. Here are some top-line recommendations: More items per page? Putting more items on a page almost always makes sense...

 

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