Make 2013 the Year of Realistic Thinking

Sometimes, it’s just not that easy. Why do we dislike hearing that truth so much? “Too Simple,” a recent blog post by best-selling author Seth Godin, got me thinking about the impact that over-simplification currently has on many areas of B-to-B marketing. The desire to make everything simple is lulling us into believing that great marketing execution is easy. To put it simply, that’s just not reality. Here’s my proposal: Let’s make 2013 The Year of Realistic Thinking. Why? If I’ve learned one thing during the last few years at SiriusDecisions, it’s that there’s a burning desire among marketers to

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