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M-commerce Sales Via Smartphones Hit $8 Billion in 2012

January 21, 2013
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U.S. consumers made $8 billion worth of retail purchases via smartphones in 2012, 3 percent of total e-commerce sales, Forrester Research Inc. says. Smartphone-based retail sales will hit $12 billion, 5 percent of total e-commerce sales, in 2013; $17 billion, 6 percent, in 2014; $22 billion, 7 percent, in 2015; $27 billion, 8 percent, in 2016; and $31 billion, 9 percent, in 2017, the firm predicts....

 

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Forrester Research Analyst Sucharita Mulpuru was on hand at the Retail Email Exchange symposium in San Diego last month to offer best practices for four current trends in the e-commerce space. Looking to debunk conventional wisdom, Mulpuru advised that things often turn out to be different than they initially appear. With that in mind, here are the four trends that Mulpuru addressed:
 

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