This week, Target Marketing
magazine's Editor-in-Chief Thorin McGee got Integrated Marketing Mix LinkedIn group members talking when he asked "Has anyone had any experience using 2D Codes (QR, MicroSoft's Tags, SnapTags, etc.) or near-field communications (NFC, sort of like RFID for phones) to integrate print with mobile? Which one did you use? Was it successful?"...
More Suggested Content:
Understanding the Mobile Wallet: 3 Things Retailers Must Know
June 22, 2011
From ROI Report
Mobile payments are complex, with disparate technologies and business models targeting various markets depending on how mobile users choose to transact — e.g., SMS payments, mobile wallets or app stores, just to name a few. This is particularly relevant for credit card issuers, device manufacturers, mobile operators, internet giants, retailers and even startups, who rely on their direct relationships with millions of consumers.