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LinkedIn Blows Open Its Ad Platform

November 30, 2012
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On Wednesday, LinkedIn made it official: It’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle as LinkedIn blows open its ad platform. That’s because the company is rolling out a program for marketing firms to build out tools to manage LinkedIn ad campaigns for brands. An ads API sounds pretty wonky, so let’s break down what this news means. Until now, advertisers had to log in to LinkedIn’s self-serve platform to run campaigns on the platform, which gives marketers control over their campaigns but doesn’t...

 

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Social networks like LinkedIn and Facebook are great places for marketers to connect with prospective customers through highly targeted pay-per-click advertising. But don't make the mistake of simply applying all of the same advertising rules that you've used successfully in your search marketing campaigns to your social media campaigns.
 

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