Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms

There are four steps involved in launching an affiliate program. They are: (1) evaluating potential affiliate networks and tracking platforms, (2) implementing and testing the tracking code, (3) developing your creative inventory, and (4) promoting your newly launched program. I’ll review the first two steps in this article. As a merchant launching a new affiliate program, you should be able to complete these two steps in a month or so.

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