Landing Pages: It’s Not Conversion, It’s Conversions. Plural.

Determining what purpose your landing page serves sounds simple enough, especially if it is specific to a keyword campaign or a set of display ads. For many in digital marketing, though, just working with standalone landing pages is not an option—you have to know the strengths and weaknesses of the three main types, including the notoriously difficult to balance home page. Your Three Landing Pages: Standalone: Single products or services are ideal for standalone landing pages. Many products have been successfully sold via the online equivalent of a long direct mail sales letter. Microsite: Microsites work well because they are

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