Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Landing Pages: It’s Not Conversion, It’s Conversions. Plural.

December 6, 2012
Get the Flash Player to see this rotator.
 
Determining what purpose your landing page serves sounds simple enough, especially if it is specific to a keyword campaign or a set of display ads. For many in digital marketing, though, just working with standalone landing pages is not an option—you have to know the strengths and weaknesses of the three main types, including the notoriously difficult to balance home page. Your Three Landing Pages: Standalone: Single products or services are ideal for standalone landing pages. Many products have been successfully sold via the online equivalent of a long direct mail sales letter. Microsite: Microsites work well because they are...

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: