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Landing Pages: It’s Not Conversion, It’s Conversions. Plural.

December 6, 2012
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Determining what purpose your landing page serves sounds simple enough, especially if it is specific to a keyword campaign or a set of display ads. For many in digital marketing, though, just working with standalone landing pages is not an option—you have to know the strengths and weaknesses of the three main types, including the notoriously difficult to balance home page. Your Three Landing Pages: Standalone: Single products or services are ideal for standalone landing pages. Many products have been successfully sold via the online equivalent of a long direct mail sales letter. Microsite: Microsites work well because they are...

 

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Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

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One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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