Following earlier similar U.S. advertising reports, Kantar Media said total advertising spending grew strongly in the third quarter of 2012—due to heavy political and Summer Olympics expenditures. Kantar says some $1.8 billion from these two spending areas helped the period pull in $34.5 billion, with the total spending for the first nine months of the year now up 3.8 percent to $101.3 billion. The biggest gains were to TV. Network TV spending climbed 29.9 percent, and the London Olympics Games added $1 billion of incremental money....
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Survey Says: Email Is Top Area of Marketing Investment in 2013 and Data Integration Is the Biggest Challenge
December 14, 2012
From Today @ Target Marketing
StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced the results of its "2013 Marketing Trends" survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.
