It’s Gmail, Not AOL: Grading Your Email Program Using ‘This, Not That’

This interesting read about corporate culture from the team at recommends a branding approach to determine your values at work. It’s a “this/not that” exercise whereby the description of a brand is more fully fleshed out when it’s described in this paired combination. The author recommends selecting a descriptor of when you were doing “great work” and pairing it with a more mediocre period. For example: curious, not knowing; step forward, not hold back; and loose, not tight. … Let’s take a look at this in the context of an email program