Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

It’s Gmail, Not AOL: Grading Your Email Program Using ‘This, Not That’

February 19, 2013
Get the Flash Player to see this rotator.
 
This interesting read about corporate culture from the team at 99u.com recommends a branding approach to determine your values at work. It's a "this/not that" exercise whereby the description of a brand is more fully fleshed out when it's described in this paired combination. The author recommends selecting a descriptor of when you were doing "great work" and pairing it with a more mediocre period. For example: curious, not knowing; step forward, not hold back; and loose, not tight. ... Let's take a look at this in the context of an email program...

 

Companies Mentioned:

More Suggested Content:

Email Marketing Redefined: Service With a Side of Sales
February 18, 2013 From Debra Ellis
The multichannel marketplace has blurred the line between service and sales. People expect to get answers to their questions while they are shopping and on-demand after an order is placed. Redirecting them to another channel or platform for pre-sale and post-order information has a negative effect on the buying experience and long-term loyalty
 
27 Ways to Successfully Integrate Email With Other Channels - - 2013 DM Day @ Your Desk Virtual Show session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 14th as part of the 2013 Direct Marketing...
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: