Is Your Company Suffering From a (Visual) Identity Crisis?
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look. I’m always a little surprised when I stumble upon large companies that don’t have their visual identities in synch. Visual consistency is vital to every company’s marketing efforts. In today’s world, our companies appear both on and offline at a staggering rate. We’re everywhere from an e-newsletter header to a Twitter background