I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look. I’m always a little surprised when I stumble upon large companies that don’t have their visual identities in synch. Visual consistency is vital to every company’s marketing efforts. In today’s world, our companies appear both on and offline at a staggering rate. We’re everywhere from an e-newsletter header to a Twitter background...
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Nuts & Bolts : Design for the Copy
From Target Marketing
If you visit Little Italy in New York City and stroll down Mulberry Street at dinner time, a dozen maitre d's accost you. Ultimately, the restaurant that enticed me had a quaint sign and a gentleman in a bow tie and apron, flanked by an easy-to-read menu. With no distracting gimmicks or hassles, I walked right in. In direct mail design, a similar "what you see is what you get" principle induces reader response.
5 Simple Ways to Optimize Display Ad Performance and Drive Conversions
December 2, 2012
From Today @ Target Marketing
Display ads have taken off in recent years, after they had fallen out of favor for quite a while due to inefficiencies in reaching marketers' target markets. The whole display advertising game has changed dramatically, and channels like the Google Display Network (GDN) are raking in profits for those who are able to find and convert their target audiences. There are at least five critical areas that need to be closely monitored and given daily care and attention to develop and maintain a successful GDN strategy.