Many of you have taken the first steps toward setting up remarketing campaigns. It may be time to review and refine those strategies. This exercise should give you clarification about your remarketing objectives, show you where you may be overlapping audiences across campaigns and show you where you may be missing exclusions. It may open up some creative thoughts that lead to additional audiences, tags and campaigns. Using a spreadsheet, make a list of your all your current and/or potential remarketing audiences. Here is a list of columns to get started...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
