Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Is It Time for a Remarketing Review?

February 13, 2013
Get the Flash Player to see this rotator.
 
Many of you have taken the first steps toward setting up remarketing campaigns. It may be time to review and refine those strategies. This exercise should give you clarification about your remarketing objectives, show you where you may be overlapping audiences across campaigns and show you where you may be missing exclusions. It may open up some creative thoughts that lead to additional audiences, tags and campaigns. Using a spreadsheet, make a list of your all your current and/or potential remarketing audiences. Here is a list of columns to get started...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Free Webinar: How Behavioral Remarketing Solutions Can Help You Convert More Customers
Free Webinar: How Behavioral Remarketing Solutions Can Help You Convert More Customers
June 12, 2012 From Webinars & Virtual Events
Behavioral remarketing can improve conversion and return on investment. This webinar will outline various conversion solutions with an emphasis on how to reduce cart abandonment...
 
Denny's Zappos
Remembering the Lawnmower: How to Remarket to Site Visitors and Avoid a Restraining Order
April 30, 2012 From Today @ Target Marketing
A couple weeks ago, Denny Hatch shared his experience being remarketed to by Zappos.com (as well as his shoe size). I agree that the ads Zappos is running on the Google display network are annoying ... but not for the same privacy issues to which Mr. Hatch alluded.
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits of all sizes and missions Content Marketing for Nonprofits

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: