Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Is There a Perfect Time to Send an Email Campaign?

February 25, 2013
Get the Flash Player to see this rotator.
 
Living in an "always on" society when we can access emails and the Internet 24 hours a day, marketers are constantly on the hunt for the perfect time to send an email marketing campaign to maximize visibility. Timing does impact the effectiveness of a campaign, and to identify the perfect send time, marketers need to understand and consider a number of inter-related facts. Whilst there can be no guarantee of reaching all subscribers at once, with analysis of the right data marketers can find their own perfect send time....

 

Companies Mentioned:

More Suggested Content:

Ryan Deutsch
Strategies for Boosting Engagement in a Changing Email Landscape
June 2, 2011 From eM+C Daily
Engagement has been a hot email marketing topic in 2011, primarily due to the way the inbox is changing how subscribers interact with brands. Email engagement can be portrayed in a number of ways, but an engaged subscriber is best defined as an email recipient that's opened, clicked or otherwise engaged with an email within the last six months. Some brands define engagement more conservatively, categorizing subscribers with no activity over three months as unengaged, while still others have developed more sophisticated formulas.
 
Stephanie Miller
What’s On the Minds of Email Marketers
July 15, 2010 From Stephanie Miller
I lead a chat session with attendees of eM+C's Retail Marketing Virtual Conference & Expo late last month and enjoyed the dialog and all the questions raised. It's clear that even though email marketing is a pretty well-established channel, it's still not fully understood - or utilized - by the people tasked with generating higher response and revenue from it.
 
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: