Is There a Perfect Time to Send an Email Campaign?

February 25, 2013

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Living in an "always on" society when we can access emails and the Internet 24 hours a day, marketers are constantly on the hunt for the perfect time to send an email marketing campaign to maximize visibility. Timing does impact the effectiveness of a campaign, and to identify the perfect send time, marketers need to understand and consider a number of inter-related facts. Whilst there can be no guarantee of reaching all subscribers at once, with analysis of the right data marketers can find their own perfect send time....

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Source: Fourth Source

Companies Mentioned:

Google

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Time Inc.

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