Is Modern Marketing an Art or Science?

November 6, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least convince people to buy. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the Internet, mobile and social, you could see results as they came in.
...

Read Full Article...

Source: Eloqua Blog

More Suggested Content:

Email : The Evolution of Deliverability
November 2012 From Target Marketing
Email deliverability has evolved considerably during the past decade. It started out as a niche discipline based on personal relationships and brand recognition, then underwent a seismic shift as several factors made it a necessity for everyone who sends email of any significant volume. The advent of deliverability technology saw the next major change in the market and allowed senders to have an idea of where they stood—i.e., "Am I being called a spammer?"—from an Internet Service Provider (ISP) perspective. That brings us to today and the future: Deliverability is a one-to-one science based on individual consumer choice.

Cover Story : The Direct Marketing Election
November 2012 From Target Marketing
The 2012 presidential election is important to direct marketers for reasons that have nothing to do with who wins or loses. It has been shaped by the tools of direct marketers—and many that marketers are only just starting to explore. It's not just politics imitating marketing, but perhaps also a glimpse into direct marketing's future.

MORE ON
DATABASE & CRM

MORE ON DATABASE & CRM >>

FROM THE BOOKSTORE

Marketing Manifesto

Topics in the Marketing Manifesto include:
The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...

ORDER NOW

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...