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Interaction With Social Ads: Attitudes Vary by Ethnicity

December 11, 2012
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As social media continues to revolutionize the consumer-brand experience, Nielsen and NM Incite’s recent "Social Media Report 2012" shows that unique, precision-driven opportunities for advertisers to interact with consumers will continue to grow. Culturally, behaviors towards social media advertising vary. Arguably the most engaged with social advertising are Asian-American consumers, who are most likely to share, like or purchase a product after seeing an ad on a social network. Asian-Americans and Hispanics are both more likely to make any type of purchase after seeing a social ad...

 

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