As social media continues to revolutionize the consumer-brand experience,
Nielsen and NM Incite’s recent "Social Media Report 2012" shows that unique, precision-driven opportunities for advertisers to interact with consumers will continue to grow. Culturally, behaviors towards social media advertising vary. Arguably the most engaged with social advertising are Asian-American consumers, who are most likely to share, like or purchase a product after seeing an ad on a social network. Asian-Americans and Hispanics are both more likely to make any type of purchase after seeing a social ad...
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Display ads have taken off in recent years, after they had fallen out of favor for quite a while due to inefficiencies in reaching marketers' target markets. The whole display advertising game has changed dramatically, and channels like the Google Display Network (GDN) are raking in profits for those who are able to find and convert their target audiences. There are at least five critical areas that need to be closely monitored and given daily care and attention to develop and maintain a successful GDN strategy.
Using Social Media for Email Prospecting
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From Today @ Target Marketing
Most social media marketing efforts focus within social media platforms in the form of banner ads, sharable content and brand pages. Meanwhile, social media platforms claim their influence rankings or number of friends may provide lift. On the contrary, the fact is the current influence tools have not yet hit a high mark because the complexities of identifying true influencers remain a hindrance and have not performed nearly as well as traditional offline data assets available in the market.
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