Instagram Warms to the Web With Facebook-Inspired Profiles

Ironically, that means that despite the fact that mobile is almost certainly Facebook’s future, the world’s largest social network needs to make Instagram more web friendly. Yesterday, it moved to do just that by announcing web profiles. As the Instagram blog explains, web profiles display “a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram.” Web profiles also allow users to follow other users, like photos and post comments.

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  • Hersch

    Have we totally lost what used to be the accepted formula for gauging success in a marketing program — response, on a comparative level against otgher media, after including promotional costs? I haven’t yet encountered a campaign (in which I’ve played a part, to avboid being labeled an outside cynic) in which, dollar for dollar, Facebook or Instagram was remotely competitive with standard, old-fashioned email.