Instagram Stops Allowing Users to Embed Photos in Tweets

Instagram is no longer allowing Twitter users to view its photographs in tweets in an effort to drive more people to its own website and away from the rival social media company. Kevin Systrom, the CEO of the photo-sharing service that was snapped up by Facebook earlier this year, announced that Instagram has turned off support for “Twitter cards,” signaling a deepening rift between two of the web’s biggest brands. Twitter users started to complain earlier this week in public messages that Instagram photos weren’t displaying properly on Twitter’s website.

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