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Innovative Solutions to Ensure Postal Service Remains Competitive

October 30, 2012
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Ronald A. Stroman, deputy postmaster general of the USPS, wrote the following in a Letter to the Editor of The Washington Post: In his Oct. 23 op-ed column, “Wait a minute, Mr. Postman,” Charles Lane mischaracterized an agreement between the U.S. Postal Service and Valassis Direct Mail. Major advertisers have expressed great interest in this new service as another channel to complement, not compete with, current media to reach potential customers. This is one example of how the Postal Service is pursuing innovations to increase the value of mail and to retain our business customers....

 

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Summertime and the living is easy. So I stopped by the local spirits shop for a bottle of pink Sancerre and I was greeted with a window display for Double Cross Vodka that included a tongue-in-cheek campaign called "Project Double Cross." Of course, the campaign's creator had to get his digs on direct mail

 

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