Ronald A. Stroman
, deputy postmaster general of the USPS, wrote the following in a Letter to the Editor of The Washington Post
: In his Oct. 23 op-ed column, “Wait a minute, Mr. Postman,” Charles Lane
mischaracterized an agreement between the U.S. Postal Service and Valassis Direct Mail. Major advertisers have expressed great interest in this new service as another channel to complement, not compete with, current media to reach potential customers. This is one example of how the Postal Service is pursuing innovations to increase the value of mail and to retain our business customers....
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Postal : Navigating the New USPS
From Target Marketing
For direct mail to continue to be a profitable marketing channel, businesses and organizations must identify the most cost effective solutions for their marketing programs in light of this coming USPS transformation. Getting up to speed on these regulations and the impact on mail programs is critical to success.
Direct Mail Still Haunted by the J-Word
September 5, 2012
From Chet Dalzell
Summertime and the living is easy. So I stopped by the local spirits shop for a bottle of pink Sancerre and I was greeted with a window display for Double Cross Vodka that included a tongue-in-cheek campaign called "Project Double Cross." Of course, the campaign's creator had to get his digs on direct mail