It is unlikely that Ikea could alert shoppers to its increasing digital presence by changing its name to iKea, trademark laws being what they are. Perhaps the next best thing is what the Ikea United States division plans to announce on Monday: an initiative centered on what executives call their first interactive seasonal catalog. The 31-page catalog, known as Celebrate Brilliantly, is being introduced in time for Thanksgiving and the Christmas shopping season. It can be read and watched on a section of the Ikea U.S. Web site, ikea-usa.com/celebrate....
More Suggested Content:
Cover Story : Direct Marketer of the Year: Marisa Anne Edmund
October 2012
From Target Marketing
At age 7, Marisa Anne Edmund was already an experienced direct mailer. Wearing roller skates while packing boxes of expensive optical components, she'd already started her career at her family's Barrington, N.J.-based optics, imaging and photonics technology company, Edmund Optics (EO). At the moment, she's EO's executive vice president of marketing and communications and its vice president of human resources. And while the former roller-skating packing line worker is known for injecting a bit of fun into the otherwise serious world of engineers, what really sets her apart is her ability to see the big picture.
Cover Story : The Top 50 Mailers of 2012
September 2012
From Target Marketing
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
Valuable Content Marketing
Mastering Mobile Marketing
Seeing through a Donor's Eyes
Design & Formats for Boosting Direct Mail Response
