If Your Writing Sucks, So Will Your Content

Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Chris Penn recently wrote a post that perfectly sums up the current state of content marketing: “If 2012 was about the power of content marketing, then 2013 has to be about making content that doesn’t suck if we want content marketing to remain a viable method of reaching and acquiring new customers.” I agree 100 percent. The problem isn’t necessarily content itself; it’s the lack of quality content. The cookie-cutter, SEO-driven, keyword-stuffed, generic, regurgitated content is

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