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If Your Writing Sucks, So Will Your Content

January 18, 2013
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Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Chris Penn recently wrote a post that perfectly sums up the current state of content marketing: “If 2012 was about the power of content marketing, then 2013 has to be about making content that doesn’t suck if we want content marketing to remain a viable method of reaching and acquiring new customers.” I agree 100 percent. The problem isn’t necessarily content itself; it’s the lack of quality content. The cookie-cutter, SEO-driven, keyword-stuffed, generic, regurgitated content is
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Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

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One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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