So what’s this "Big Data" thing really about? It’s official, Big Data is the flavor of the month. Everyone’s talking about it and everyone claims they can do it. Whatever “it” is. Is it just hype? Or does it really represent a “big” opportunity? The first step in answering these questions is to settle on a definition of Big Data and understand what’s really changed. According to McKinsey Global Institute, “Big Data refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyze.” IT guru, Buck Woody, says, “Big data...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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