Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

If 'Big Data' Simply Meant Lots of Data, We Would Call It 'Lots of Data'

September 20, 2012
Get the Flash Player to see this rotator.
 
So what’s this "Big Data" thing really about? It’s official, Big Data is the flavor of the month. Everyone’s talking about it and everyone claims they can do it. Whatever “it” is. Is it just hype? Or does it really represent a “big” opportunity? The first step in answering these questions is to settle on a definition of Big Data and understand what’s really changed. According to McKinsey Global Institute, “Big Data refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyze.” IT guru, Buck Woody, says, “Big data...

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: