Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

If 'Big Data' Simply Meant Lots of Data, We Would Call It 'Lots of Data'

September 20, 2012
Get the Flash Player to see this rotator.
 
So what’s this "Big Data" thing really about? It’s official, Big Data is the flavor of the month. Everyone’s talking about it and everyone claims they can do it. Whatever “it” is. Is it just hype? Or does it really represent a “big” opportunity? The first step in answering these questions is to settle on a definition of Big Data and understand what’s really changed. According to McKinsey Global Institute, “Big Data refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyze.” IT guru, Buck Woody, says, “Big data...

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: