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IDG Finds B-to-B Tech Buyers Influenced by Social, Mobile and Video

January 9, 2013
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B-to-B tech buyers are increasingly influenced by social media, mobile and online video in making IT purchase decisions, according to a study by International Data Group. The report, “B2B Tech Buyers,” was based on an online survey of more than 2,200 business and IT decision-makers visiting IDG websites, conducted in July and August. It found that B-to-B buyers rely on a number of sources when making technology purchase decisions. According to the report, 92 percent of B-to-B buyers rely on technology websites when making purchase decisions...

 

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