Internet Advertising revenues in the U.S. continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That's 18 percent higher than the same period in 2011 and a 6 percent increase from Q2 of this year. IAB execs said it was a testament to digital marketing's interactive capabilities that it's been able to provide value and draw increased investment, despite shaky economic times. "Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4,"
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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