Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

I’m Spending Less Time Marketing on Facebook – Here’s Why

November 16, 2012
Get the Flash Player to see this rotator.
 
Check out this recent article, "Mark Cuban: Facebook Is Driving Away Brands—Starting With Mine." I love it! I completely agree with the article. I have tried having a company page, Midwest Labs, with limited success. Here is my story on Facebook: Added a store—total sales, three; total revenue $200.00 (very little traffic); 813 likes in four years. Advertising: For me it worked out to $3.00 per like. (Not a good investment.) Limited engagement: more of a broadcasting platform then engaging. Limited audience: yes there are millions of people, but getting your message on their radar only works by buying ads....

 

Companies Mentioned:

More Suggested Content:

How ADP Is Netting Big Leads With Twitter and LinkedIn
November 9, 2012 From Jeff Molander
Business process outsourcing (BPO) provider ADP is leading the way in creating leads and sales with social media prospecting. ADP's sales force is using social media to discover and then solve prospects' problems in ways that break down barriers and bypass those doggone gatekeepers. Once they've broken though the noise salespeople are quickly moving the discussion off of social media-DIS-engaging. Here's how they're doing it and how you can do the same.
 
Disengage: Create Response (and Sales) With Content Marketing
October 26, 2012 From Jeff Molander
Does your content marketing create reaction beyond sharing? When using LinkedIn, Facebook and blogs, creating response is critical to netting B-to-B leads and sales. The key to success is getting your target market to take action—moving them off of social media. At some point you've got to disengage and get the inbound in the term inbound marketing going!
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: