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I’m Spending Less Time Marketing on Facebook – Here’s Why

November 16, 2012
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Check out this recent article, "Mark Cuban: Facebook Is Driving Away Brands—Starting With Mine." I love it! I completely agree with the article. I have tried having a company page, Midwest Labs, with limited success. Here is my story on Facebook: Added a store—total sales, three; total revenue $200.00 (very little traffic); 813 likes in four years. Advertising: For me it worked out to $3.00 per like. (Not a good investment.) Limited engagement: more of a broadcasting platform then engaging. Limited audience: yes there are millions of people, but getting your message on their radar only works by buying ads....

 

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Business process outsourcing (BPO) provider ADP is leading the way in creating leads and sales with social media prospecting. ADP's sales force is using social media to discover and then solve prospects' problems in ways that break down barriers and bypass those doggone gatekeepers. Once they've broken though the noise salespeople are quickly moving the discussion off of social media-DIS-engaging. Here's how they're doing it and how you can do the same.
 
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