HubSpot Blog: Dear USPS, Please Stop Encouraging Direct Mail!
CNNMoney recently published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: It’ll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Postal Service’s revenue stream by ‘hundreds of millions of dollars.’ More direct mail?