Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

HubSpot Blog: Dear USPS, Please Stop Encouraging Direct Mail!

March 26, 2012
Get the Flash Player to see this rotator.
 
CNNMoney recently published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: It'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Postal Service's revenue stream by 'hundreds of millions of dollars.' More direct mail?
...

 

Companies Mentioned:

More Suggested Content:

Database & CRM
The 7 Best Uses for Predictive Analytics in Multichannel Marketing
March 2, 2011 From Today @ Target Marketing
Las Vegas-based Caesars Entertainment Corporation may never say "Et tu, Brute?" to its data. Betrayal may never happen because the gambling empire exemplifies how direct marketers can grasp customers' multichannel touch points with predictive analytics and spin single views of the customers into gold, says Jeff Zabin, research director at Evanston, Ill.-based research firm Gleanster.
 
4 Proven Tactics for E-mail/Social Media Integration
May 19, 2010 From Today @ Target Marketing
With prospects and customers interacting with companies and brands largely on their own terms, marketers will realize better results through the integration of their communications and channels—that's the overarching message in the latest report from Forrester Research's Shar VanBoskirk.
 

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

Anyone who has  read any of Panas’ other books 
knows his  style – a breezy and irresistible mix of storytelling, 
exhortation,  and inspiration.            
 Habits follows  the same engaging mold, offering a panoply of habits
 any board would  be wise to cultivate. Some are specific, with 
measurable  outcomes. Others are more intangible, with Panas seeking to 
impart  an attitude of success.
            Here’s just a sampling:You don’t allow a mission deficit.You never lose sight that your organization is in the business of changing lives or saving lives.You’re willing to leave the comfort zone.You understand that not all gifts are worth accepting. Fundraising Habits of Supremely Successful Boards

Anyone who has read any of Panas’ other books knows his style – a breezy and irresistible mix of storytelling, exhortation, and inspiration. Habits follows the same engaging mold, offering a panoply of habits any board would be wise to cultivate. Some are specific, with measurable outcomes. Others are...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: