How User Personas Can Improve Your Conversion Rate Optimization Strategy

February 3, 2012

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Conversion rate optimization (CRO) is a technique that should be in every digital marketer’s arsenal—it would be shortsighted to drive huge volumes of traffic to your site if you haven’t got an eye on whether they're converting or not. But how do you make sure that you’re optimizing your site for all of the different types of users who visit your site, many of whom will have different aims and intentions for their visits? User personas offer a means of identifying these user groups and presenting them in an accessible format that can be shared throughout your business....

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Source: KISSmetrics

Companies Mentioned:

	Google		Hewlett-Packard		IBM Corporation
	Omniture

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