How to Use the Pain Funnel to Drive Greater Direct Mail Response

February 22, 2013

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to its company. While many salespeople are trained to find pain, copywriters, account executives and corporate marketers aren’t. This is demonstrated when you flip through a stack of direct mail or magazine ads. You’ll notice very few direct mail pieces that move prospects to the next level of the pain funnel. Understanding how to push the “pain” buttons of prospects in your direct mail copy and other marketing
...

Read Full Article...

Source: Mail Print Insights

People Mentioned:

Jason Dixon

MORE ON
DIRECT MAIL & POSTAL

MORE ON DIRECT MAIL & POSTAL >>

FROM THE BOOKSTORE

Marketing Manifesto

Topics in the Marketing Manifesto include:
The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...

ORDER NOW

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

This book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit...